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Thursday, December 29, 2016

Best Social Media Paid Traffic Sources for Adsense Publishers

Paid Traffic Sources
Paid Traffic Sources



Facebook:

Pros:

Facebook back in 2014 passed one.19 billion monthly active users. therefore rather like Google Ad words, if you run traffic on Facebook you'll be able to scale your campaigns like the devil. Facebook additionally has impressive demographics targeting. permitting you to focus on audiences that already show interest in your business or product.

Cons:

Once again rather like Ad words, Facebook is super competitive and since of this costs area unit pretty steep. Also, betting on however targeted you get together with your demographics your ads can become stale terribly quickly. this may end in your CTR dropping and therefore your CPM or CPC increasing.

Conclusion:

I’ve ran a hell of lots of traffic on Facebook in person and have a love-hate relationship with the platform. i really like the very fact that if I will realize one thing that’s operating I will scale it to the moon. However, as a result of the character of the traffic running a campaign properly on Facebook can take lots of some time and resources. Finally, Facebook likes to interrupt redirects therefore it makes it terribly tough to trace campaigns with some promoting tools.

Twitter Ads

Pros:

Though Twitter is smaller than Facebook 288 Million monthly active users in 2014. From what I’ve full-fledged Twitter has abundant higher quality traffic. Also, since Twitter has very been pushing out additional ad merchandise in 2015 there's a large amount of chance. rather like Facebook, Twitter has unimaginable demographic targeting and has even recently introduced keyword targeting.

Cons:

The only real con I’ve experiences so far with Twitter, is their lack of ad sorts. However, like i discussed within the cons, they need been very pushing out new ad merchandise this year. the opposite con is Twitter ads area unit pretty dear out the gate, therefore unless you have already got changing demographic metrics expect to own an outsized burn budget to induce a major information set.

Conclusion:

Personally, i really like Twitter as each a social network and a traffic supply. i'd even persist to mention it’s one in every of the traffic sources that I’m most excited concerning here in 2015. If you’re not running on Twitter nonetheless, I extremely counsel you begin.

Linkedin Ads

Pros:

If you’re advertising B2B, then Linkedin is that the place to be. rather like several alternative social Linkedin has nice demographics targeting. Linkedin is additionally one in every of the most effective places to advertise your product to induce before of decision-makers. The traffic quality is super top quality for a pick variety of niches.

Cons:

One of the foremost dear social traffic sources that I’m alert to. I ran a $25 campaign and solely got 2 clicks. Unless you have got a awfully high life term worth for every client you herald, you’ll seemingly struggle to induce Linkedin profitable.

Conclusion:

I’ve solely ran some campaigns on Linkedin and albeit I did get conversions, overall the traffic was simply too dear for what I running. If you’re a recruiting agency or B2B SaaS company, then Linkedin is ideal for you.

StumbleUpon:

Pros:

If you’re promoting content, that's terribly shareable, like this post ;). Then StumbleUpon Ads area unit a good thanks to get the ball rolling. I’ve had $25-50 pay campaigns to herald over eight,000+ visits during a single day.

Cons:

Stumble Upons traffic bushed all is extremely caliber. that's simply the character of StumbleUpon; the users simply click a button to travel consecutive page. Expect to own individuals on your web site for five seconds or less.

Conclusion:

I’ve used StumbleUpon quite an bit through my web promoting career. If done right, StumbleUpon will bring you links to your web site, social shares and plenty of traffic outside of the StumbleUpon community. certify your content is conspicuous  and intensely helpful as you merely have some seconds to capture their interest. Don’t expect to directly send StumbleUpon guests to your sales page because it seemingly wont work.

Reddit: 

Pros:

Reedit has 174 Million MAU the bulk of that area unit technical school “geeks” and gamer. Reddit’s traffic is extremely top quality if your product or service is appealing to the present audience. Reddit is exclusive within the proven fact that after you get ad house on their platform, you’re the sole publicize throughout that designated interval. This makes it terribly straightforward to understand if the traffic is functioning for you or not, as you have got less random variables, like new advertisers sexual intercourse your information.

Cons:

Unfortunately, Reddit doesn’t have terribly several targeting choices in any respect. the sole targeting choices you have got been by choosing what's known as a sub-Reddit. this can be primarily class targeting however makes optimizing campaigns terribly tough on the front.

Conclusion:

Unlike the opposite social networks, Reddit is community driven and may be a huge support of privacy. Be terribly careful with what you advertise on Reddit, as a result of if the community doesn’t adore it, it's going to backfire on you fully. Also, as a result of the privacy Reddit has for it’s users and lack of targeting choices. the sole method you'll be able to optimize a campaign is thru split testing numerous totally different landing pages. Unless you’re promoting vice or technical school connected merchandise, i'd keep one's hands off from Reddit till you have got alternative profitable sources.

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